News - Presentation of the Internationalization Project Pedra E + final results and Presentation of the new project
Presentation of the Internationalization Project Pedra E + final results and Presentation of the new project
In this session, the final results of the last project were presented, as well as the new goals for the new project.
On November 20th, 2018, ANIET held a presentation of the results of an Internationalization Project.
The Pedra E + Project aimed at increasing the exports of the sector, the enhancement of the image of national brands, and the promotion of competitiveness factors through marketing. The resulting actions gave continuity to the internationalization strategy initiated in previous projects, namely, the approach to priority target markets.
On the same day, the new Pedra E+ 2020 Internationalization Project was presented. This new project aims at the knowledge of foreign markets (fairs/exhibitions), the prospecting and presence in international markets (prospecting and attracting new clients), and action promotion and international marketing (promotional actions), including the use of web tools (digital channels).
See the presentations here: