News - PRESENTATION SESSION OF THE FINAL RESULTS OF THE PROJECT PEDRA E+

18/11/18

PRESENTATION SESSION OF THE FINAL RESULTS OF THE PROJECT PEDRA E+

In this session were presented the final results of the last project as well as the new targets with the new project.

ANIET held a presentation session on the results of an Internationalization Project on 20 November. The joint project PEDRA E + aimed at increasing the sector's exports, enhancing the image of national brands and promoting competitiveness through marketing. The actions carried out continued the internationalization strategy initiated in previous projects, namely, in the approach to priority target markets.

On the same day, he presented the new PEDRA E+ Internationalization Project. This new project aims at knowledge of foreign markets (fairs / exhibitions), prospecting and presence in international markets (prospecting and attracting new clients) and promotion and international marketing (promotional actions), including the use of web tools (digital channels).

See the presentations here: