Projects - SAAC Internationalization Project


SAAC Internationalization Project

Portuguese Stone - The Natural Path

Project No.ยบ 46738
Support within the scope of the System of Support to Collective Actions

Start Date: 01/11/2020
End Date: 31/10/2022

Portuguese Stone - The Natural Path, a project of International promotion of the Natural Stone Sector.

Through the presence in international markets, it implements a communication campaign that promotes the values and competences of the Sector, aggregated to an International event on national soil.

The initiative comprises the execution of the following activities and their results:



Aggregated Participation of the Competences in Events
  • Promotion of the sector in the international markets;
  • Identification of the main international events.
Direct Contact in International Markets
  • Preparation of a promotional agenda of the project and its objective;
  • Implementation of a promotional action aimed at both distributors and prescribers, and at other selected audiences.
International Strategic Benchmarking and of International Innovation
  • Development of a study of international strategic benchmarking and international innovation.
Dissemination of Markets' Information
  • Better preparation of the sector to address international markets;
  • Creation of a commercial database with more than 40.000 contacts;
  • Increasement of the sector's exports over the next 2 years.
Promotional Campaigns in Events and International Publications
  • Implementation of 8 publications in specialized magazines;
  • Hiring of 8 advertising spaces and the implementation of 4 publishing reports;
  • Ensure a presence on the digital networks;
  • Communication which will reach more than 100 countries.
Promotional Action with International Prescribers
  • Implementation of 4 Promotional Campaigns, in a total of 24 International Prescribers
International Conference
  • Development of technical days to reinforce the image in strategic terms of the sector's importance at European and World level.